What is Google My Business and Why Should You Care?
Google My Business (GMB) is a free tool from Google designed for local businesses. It’s crucial because it’s often the first thing people see when they search for local services. Imagine you’re on vacation and looking for a restaurant. You’ll likely use Google, and the first few businesses that appear in the map section are usually the ones you consider. That’s the power of GMB!
Why Optimize Your GMB Listing?
- Visibility: Being in the top 3-4 listings can significantly increase your business exposure.
- Competitive Edge: Many businesses don’t fully utilize GMB, so optimizing your listing can give you an advantage.
- SEO Benefits: A well-optimized GMB can also improve your website’s organic search rankings.
How to Optimize Your Google My Business Listing
Step 1: Location Details
- Proximity is Key: Update your business address or service area in the “Info” tab of your GMB dashboard.
- Options: You can add both a physical location and a service area if applicable.
Step 2: Choose the Right Categories
- Primary and Secondary: Pick one main category and several secondary ones that best describe your business.
- Be Specific: If you’re a law firm, let individual lawyers have more specific categories.
Step 3: Name Your Business Wisely
- Keywords Matter: Use a name that includes your service and location, like “John’s Plumbing in Denver.”
Step 4: Maintain Consistent Citations
- What Are Citations?: These are mentions of your business name, address, and phone number across the web.
- Consistency is Crucial: Make sure your information is the same across all platforms.
Step 5: Use Quality Images
- Visual Appeal: Upload high-quality logo and background images.
- Geotagging: Geotag your images for better local relevance.
Step 6: Leverage GMB Posts
- Types of Posts: Use “What’s New,” “Product,” “Events,” and “Offers” posts to engage with your audience.
- CTAs: Always include a Call-To-Action to guide the user on what to do next.
Step 7: Manage Reviews
- Social Proof: Reviews may not directly affect rankings, but they influence customer choices.
- Engagement: Always respond to reviews, both good and bad.
Step 8: Complete Your Listing
- Fill in All Fields: The more complete your listing, the better you’ll rank.
Optimizing your GMB is a cost-effective way to boost your local business. It’s simpler and often less expensive than running Google Ads. If you need help setting up or optimizing your GMB, feel free to reach out for assistance.