Kids Books and Toys

1. Discovery & Planning

We started by analyzing the target audience—parents looking for trusted kids’ products—and identified that the design must balance playfulness with professionalism. Clear navigation and intuitive product categories were key priorities.

2. Visual Identity

• • Used a bright and cheerful color palette (soft blues, pinks, yellows, and greens) to create a child-friendly, inviting atmosphere.

  • Integrated playful graphics, rounded shapes, and modern typography for a fun yet trustworthy feel.

  • Product photos were showcased with clean white backgrounds to highlight details.

3. User Experience (UX)

• • Mobile-first design to ensure smooth browsing and shopping on phones.

  • Sticky navigation bar and easy product filtering for quick access.

  • Prominent “Add to Cart” and “Checkout” buttons for a frictionless shopping experience.

  • Wishlist and quick-view features to improve customer engagement.

4. Functionality & Features

• • WooCommerce integration for full eCommerce functionality.

  • Multiple payment gateway support for flexibility.

  • SSL, security plugins, and automatic backups for safety.

  • SEO-ready structure with optimized product pages, meta tags, and schema markup.

5. Content & Storytelling

• We emphasized trust, quality, and creativity in the messaging. The copy was parent-oriented but styled in a way that reflects the joy of children. Calls-to-action like “Shop Fun Learning Essentials” and “Brighten Your Child’s School Year” helped guide conversions.

6. Results

The finished website is a bright, engaging, and functional online store that makes shopping for kids’ products simple and enjoyable. It not only highlights Zigma Kids’ diverse product range but also strengthens the brand identity as a trusted kids’ lifestyle store.

👉 Live Project: zigmakids.com