Analytics & Conversion Tracking

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Zigma Solutions • Sri Lanka & international

Analytics & Conversion Tracking

Analytics and conversion tracking setup for business owners who want to understand which marketing activities lead to useful enquiries and sales. Zigma connects measurement with your website and campaign goals.

What the service includes

Measurement planning

Define the actions that matter: qualified enquiries, bookings, calls or purchases. Separate business outcomes from lower-value interactions.

GA4 & Tag Manager setup

Configure an agreed Google Analytics 4 and Google Tag Manager implementation. Keep account ownership with your business and document the setup.

Google Ads conversions

Configure appropriate conversion actions and check how they fire. Review duplicate tracking and help distinguish primary bidding goals from observation-only events.

Forms & booking events

Measure supported forms, booking confirmations and contact interactions. Explain the difference between a click on a phone link and a completed qualified call.

E-commerce measurement

Review purchase events and value reporting for your store. Test the available data against your platform and document measurement limitations.

Validation & reporting

Check events with available debugging tools, create a practical reporting view and explain attribution limits. Support ongoing checks when your website or campaigns change.

A clear scope before work begins

We start by understanding your business, current website and priorities. You receive a proposed scope, required access and fee before implementation. After the work, we check the agreed functions and explain what has changed. Ongoing support can be discussed separately.

Work directly with Isuru at Zigma Solutions. Our website, SEO and campaign experience helps connect the technical setup with the customer journey. We use your real business details and keep account ownership with you.

Frequently asked questions

Can you fix tracking that is already installed?

Yes. We can audit the current tags, events and conversions, identify duplication or gaps, and agree a correction plan.

Will analytics record every customer action?

No. Consent choices, browsers, blockers and cross-device behaviour can create gaps. We explain limitations rather than promising complete attribution.

Do I keep ownership of my accounts?

Yes. Your business should own the analytics and advertising accounts. We use appropriate access permissions for implementation and support.

Tell us what you need

Share your website address, goals and a short summary. Do not send passwords or security codes.

Related services: Google Ads Management · Web Development · SEO & Digital Marketing

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