Google Business Profile Optimisation

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Local SEO • Google Search & Maps

Google Business Profile Optimisation

Make your business easier to find—and easier to choose.

Google Business Profile optimisation for local business owners who want accurate information, a stronger first impression and a clearer route from Google Search or Maps to an enquiry. Zigma supports businesses in Sri Lanka and international service areas.

Build a useful local presence

An incomplete or inconsistent profile can leave customers unsure about your services, opening hours or location. We review the profile alongside your website and business information, then prioritise practical improvements that reflect how your business actually operates.

01

Profile audit & action plan

Review your categories, business information, services, imagery and customer contact journey. Identify gaps, inconsistencies and avoidable policy risks.

02

Categories & service information

Choose accurate categories and describe your real services clearly. Keep the business name consistent with your real-world branding rather than adding keywords to it.

03

Locations, hours & contact details

Check address or service-area settings, phone, website links, regular hours and special hours. Configure information for the type of business you actually run.

04

Photos & profile content

Organise authentic business photos and write helpful descriptions and updates. Show customers what you do with relevant, current information.

05

Reviews & customer responses

Create a neutral review request link or QR process and support professional responses. Encourage honest feedback without incentives or filtering out unhappy customers.

06

Website & local SEO alignment

Connect the profile with relevant service and location pages. Review name, address and phone consistency and use tracking links where suitable.

How we work

A clear process from the first conversation

01

Audit your current presence

Share your profile and website links. We review your customers, locations, services and current profile setup.

02

Optimise with owner approval

Agree the priority changes, request appropriate access and improve the information and assets. You retain ownership.

03

Measure and maintain

Review available profile performance, enquiry quality and changes to your business. Set an update plan for hours, services, photos and responses.

Local visibility without shortcuts.

Google’s local results consider relevance, distance and prominence. Accurate information and a useful website matter, but no agency can sell a guaranteed Maps position. Zigma combines profile work with practical SEO and website support, using authentic business details and keeping ownership with you. We are an independent provider, not Google.

Frequently asked questions

Before we begin

Is Google Business Profile free?

Google Business Profile is free to use. Zigma’s fee covers our audit, setup assistance, optimisation and any agreed ongoing management.

Can you guarantee a top-three Maps ranking?

No. Rankings depend on several factors, including the searcher’s location and competition. We improve the elements within your control without guaranteeing a position.

Do you work with service-area businesses?

Yes. We review your operating model and configure service-area or address details appropriately. We do not create fake offices or ineligible profiles.

Can you help with verification or suspension?

We can assess the issue and help prepare information for official verification or appeal routes. Google controls eligibility and the final decision.

Will I keep ownership of my profile?

Yes. You should remain the owner. Where needed, invite us using appropriate manager access instead of sharing your password.

Request a Business Profile audit

Tell us about your business or situation. We will explain the suitable next steps, scope and fee before work begins. Remote support is available for Sri Lankan and international clients.

Tell us what you need

Share a short summary and your contact details. Please do not send passwords, security codes or identity documents.

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