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Paid search • Sri Lanka & international
Google Ads campaign management for business owners who want a clearer connection between advertising spend and real enquiries, bookings or sales. Work directly with Isuru at Zigma Solutions to plan, launch and improve campaigns around your commercial goals.
You know your business. We translate your services, locations and customer needs into a focused advertising plan. Whether you are launching your first campaign or reviewing an existing account, we start with your offer, margins, capacity and measurement—not a promise of cheap clicks.
01
Review account structure, targeting, search terms, budgets and conversion actions. Identify wasted spend and prioritise the changes most likely to improve lead quality.
02
Research commercially relevant keywords, organise campaigns by service and location, write relevant ads and build negative keyword lists. Match the message to the page visitors land on.
03
Configure and test suitable form, call, booking and purchase measurements using Google Ads, GA4 and Google Tag Manager where appropriate. Distinguish meaningful actions from low-value clicks.
04
Review search terms, locations, devices, budgets and bidding. Test ad messaging and make changes based on conversion data and your feedback on the enquiries you receive.
05
Connect paid traffic with clear offers, relevant information and easy contact options. Coordinate website improvements with our web design and speed optimisation services.
06
Assess Shopping and Performance Max suitability for your products, feeds, creative assets and measurement. Choose the campaign mix that fits your business rather than using every channel by default.
How we work
01
Discuss your target customers, service areas, budget, sales process and what a valuable conversion means.
02
Audit or set up the account, tracking and landing pages. Agree the campaign scope and management fee before launch.
03
Monitor performance, test changes and review lead quality together. Report spend, conversions and the next priorities clearly.
Based in Sri Lanka, Zigma supports local businesses and international clients. Isuru brings hands-on Google Ads campaign experience alongside website development and SEO, helping connect the advertisement, landing page and enquiry journey. Your advertising account remains yours; media spend and our management fee are explained separately.
Frequently asked questions
Yes. We can review an existing account, identify measurement and targeting issues, and agree an improvement plan before making changes.
The right starting budget depends on your industry, locations, competition and sales value. We recommend a test budget after reviewing those factors. Google advertising spend is separate from our service fee.
No. Results depend on demand, competition, budget, the offer, your website and sales follow-up. We agree measurable goals and optimise against real data without guaranteeing rankings, lead volumes or returns.
Yes. We can quote for landing page design, speed improvements and conversion tracking alongside campaign management.
Google AdWords is the former name of Google Ads. If you are looking for AdWords campaign management, this is the service to discuss.
Tell us about your business or situation. We will explain the suitable next steps, scope and fee before work begins. Remote support is available for Sri Lankan and international clients.
Share a short summary and your contact details. Please do not send passwords, security codes or identity documents.
